Our company advertises thousands of products online. The main problem we are trying to solve is to garner more user feedback through users’ experiences with our interface. We would like to understand our strengths and areas of improvement from a customer perspective.

We would like to collaborate with students to conduct usability tests with pre-identified customers. We will provide our latest prototypes for these tests.

This will involve several different steps for the students, including:

• Conducting background research on our products.
• Reaching out to customers and scheduling interviews.
• Familiarizing themselves with the usability tasks that should be administered.
• Conducting the moderated interviews remotely and following up with customers to thank them for their participation.
• Analyzing and reporting the metrics / results of the tests.

By the end of the project, students should demonstrate:

• Understanding of our products and services
• Understanding of our usability testing procedure
• Analysis of usability testing results

Bonus steps would include:

• Recommending improvements for prototypes

Final deliverables should include

• A final report.
• A 10-minute presentation.

Students will connect directly with us for mentorship throughout the project. We will be able to provide answers to questions such as:

• Our prototypes, products and services
• Our current understanding of our target market
• Input on choices, problems or anything else the students might encounter.