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Consumer Behavior Research for Decision Making

MRK525
Closed
St. Clair College
St. Clair College
Windsor, Ontario, Canada
Justina Ciarlariello
Level UP Team
2
Timeline
  • September 10, 2021
    Experience start
  • September 18, 2021
    Project Scope Meeting
  • October 30, 2021
    Midpoint Feedback
  • December 4, 2021
    Experience end
Experience
2 projects wanted
Dates set by experience
Preferred companies
Canada
Any
Any industries
Categories
Market research Product or service launch Sales strategy Marketing strategy
Skills
competitive analysis sales & marketing marketing strategy research digital marketing
Student goals and capabilities

Guided by your organizational objectives, a group of student-researchers from St. Clair College will profile your target consumers in order to provide you with key insights and strategic recommendations.

Students
Undergraduate
Any level
40 students
Project
20 hours per student
Students self-assign
Teams of 5
Expected outcomes and deliverables

The final project deliverables will be agreed upon by students, company, and educator but may include:

  • A written report detailing the challenge, recommended solutions, and action plan.
  • A 30-minute presentation with actionable recommendations based on the market research results.
Project timeline
  • September 10, 2021
    Experience start
  • September 18, 2021
    Project Scope Meeting
  • October 30, 2021
    Midpoint Feedback
  • December 4, 2021
    Experience end
Project Examples

In groups of 4-5, students will spend approximately 20 hours working on a project of your choosing. Project examples include but are not limited to:

  • Market segmentation to identify the ideal target market for a new or existing product or service.
  • Investigating the competitive landscape to identify key messaging for promotion.
  • Develop a pricing strategy based on industry research and customer surveys.
  • Identify business expansion opportunities through location analysis and customer surveys.
  • Identify key messaging via customer focus groups that investigate the competitive landscape for a new product or service.
Linked templates
Market Expansion Research View all
Companies must answer the following questions to submit a match request to this experience:

Be available to present virtually in a kickoff meeting to the students.

Be available for a quick phone call with the instructor to initiate your relationship and confirm your scope is an appropriate fit for the course.

Provide a dedicated contact who is available to answer periodic emails or phone calls over the duration of the project to address students' questions.