Content Strategy: Social Media Marketing

MKTG 354
Closed
Viterbo University
La Crosse, Wisconsin, United States
John Neumann He / Him
Assistant Professor
(2)
2
Timeline
  • January 22, 2024
    Experience start
  • January 30, 2024
    Class Introductions + Discovery Meeting
  • March 7, 2024
    Audit Analysis Presentation
  • May 8, 2024
    Final Presentation
  • May 11, 2024
    Experience end
Experience
4/3 project matches
Dates set by experience
Preferred companies
Anywhere
Any company type
Any industries

Experience scope

Categories
Digital marketing Social media marketing Market research Copy writing Marketing strategy
Skills
social media planning copy writing video creation
Student goals and capabilities

Looking to elevate your organization and take it to the next level? This is an opportunity to engage Viterbo University students in analyzing a business problem you are facing and crafting solutions to enhance your business while improving profitability. Throughout the semester, learners will actively collaborate on one or more projects of your choice, maintaining regular communication with you through virtual tools.


The students will function as consultants for your organization, specifically addressing a communications and PR challenge associated with social media. The primary focus will be on optimizing the utilization of content across your organization's social media platforms. Acknowledging the pivotal role of a strong online presence in accessing new markets and expanding your customer base, this project aims to deliver insights aligned with your objectives, be it the launch of a new product, seasonal campaign, or reaching new audiences. The student team will conduct a comprehensive analysis of your current social media landscape and offer strategic recommendations to effectively leverage these platforms.


Students

Students
Undergraduate
Any level
11 students
Project
30 hours per student
Level UP Teams assign students to projects
Teams of 3
Expected outcomes and deliverables

Deliverables are negotiable, and will seek to align the needs of the learners and the organization. 


Some final project deliverables might include: 

  1. A 10-15 minute presentation on key findings and recommendations
  2. A detailed report including their research, analysis, insights and recommendations


Project timeline
  • January 22, 2024
    Experience start
  • January 30, 2024
    Class Introductions + Discovery Meeting
  • March 7, 2024
    Audit Analysis Presentation
  • May 8, 2024
    Final Presentation
  • May 11, 2024
    Experience end

Project Examples

Requirements

Students will customize a social media strategy based on your organization's needs, including:


  1. Current Presence Audit: Assess your existing social media footprint.
  2. Online Presence Enhancement: Recommend tools, engagement methods, and communication strategies.
  3. Engagement Boost: Develop plans to increase interaction on public accounts and
  4. Consumer Behavior Analysis: Engage consumers to understand their behavior.
  5. marketing assets.
  6. Communication Channel Assessment: Evaluate the effectiveness of current channels.
  7. Target Audience Expansion: Suggest practices for reaching a new audience.
  8. Market Segment Optimization: Identify strategies for a larger market share in your current segment.
  9. 6-Month Rollout Plan: Develop a phased plan for the next six months.
  10. Sample Social Media Posts: Create optimized social media content and posts.
  11. Digital Landscape Metrics: Explore tracking and mobile metrics.

Additional company criteria

Companies must answer the following questions to submit a match request to this experience:

Be available for a quick phone/virtual call with the instructor to initiate your relationship and confirm your scope is an appropriate fit for the experience.

Provide a dedicated contact person who is available for weekly/bi-weekly drop-ins to address learnersโ€™ questions as well as periodic messages over the duration of the project. Course runs 8-9:20 AM Tueday and Thursdays.

Provide an opportunity for learners to present their work and receive feedback.

Provide relevant information and/or data as needed for the project.

How is your project relevant to the experience?