Content Strategy: Social Media Marketing
Timeline
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January 22, 2024Experience start
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January 30, 2024Class Introductions + Discovery Meeting
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March 7, 2024Audit Analysis Presentation
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May 8, 2024Final Presentation
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May 11, 2024Experience end
Timeline
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January 22, 2024Experience start
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January 30, 2024Class Introductions + Discovery Meeting
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March 7, 2024Audit Analysis Presentation
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May 8, 2024Final Presentation
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May 11, 2024Experience end
Experience scope
Categories
Digital marketing Social media marketing Market research Copy writing Marketing strategySkills
social media planning copy writing video creationLooking to elevate your organization and take it to the next level? This is an opportunity to engage Viterbo University students in analyzing a business problem you are facing and crafting solutions to enhance your business while improving profitability. Throughout the semester, learners will actively collaborate on one or more projects of your choice, maintaining regular communication with you through virtual tools.
The students will function as consultants for your organization, specifically addressing a communications and PR challenge associated with social media. The primary focus will be on optimizing the utilization of content across your organization's social media platforms. Acknowledging the pivotal role of a strong online presence in accessing new markets and expanding your customer base, this project aims to deliver insights aligned with your objectives, be it the launch of a new product, seasonal campaign, or reaching new audiences. The student team will conduct a comprehensive analysis of your current social media landscape and offer strategic recommendations to effectively leverage these platforms.
Students
Deliverables are negotiable, and will seek to align the needs of the learners and the organization.
Some final project deliverables might include:
- A 10-15 minute presentation on key findings and recommendations
- A detailed report including their research, analysis, insights and recommendations
Project timeline
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January 22, 2024Experience start
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January 30, 2024Class Introductions + Discovery Meeting
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March 7, 2024Audit Analysis Presentation
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May 8, 2024Final Presentation
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May 11, 2024Experience end
Timeline
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January 22, 2024Experience start
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January 30, 2024Class Introductions + Discovery Meeting
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March 7, 2024Audit Analysis Presentation
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May 8, 2024Final Presentation
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May 11, 2024Experience end
Project Examples
Requirements
Students will customize a social media strategy based on your organization's needs, including:
- Current Presence Audit: Assess your existing social media footprint.
- Online Presence Enhancement: Recommend tools, engagement methods, and communication strategies.
- Engagement Boost: Develop plans to increase interaction on public accounts and
- Consumer Behavior Analysis: Engage consumers to understand their behavior.
- marketing assets.
- Communication Channel Assessment: Evaluate the effectiveness of current channels.
- Target Audience Expansion: Suggest practices for reaching a new audience.
- Market Segment Optimization: Identify strategies for a larger market share in your current segment.
- 6-Month Rollout Plan: Develop a phased plan for the next six months.
- Sample Social Media Posts: Create optimized social media content and posts.
- Digital Landscape Metrics: Explore tracking and mobile metrics.
Additional company criteria
Companies must answer the following questions to submit a match request to this experience:
Be available for a quick phone/virtual call with the instructor to initiate your relationship and confirm your scope is an appropriate fit for the experience.
Provide a dedicated contact person who is available for weekly/bi-weekly drop-ins to address learnersโ questions as well as periodic messages over the duration of the project. Course runs 8-9:20 AM Tueday and Thursdays.
Provide an opportunity for learners to present their work and receive feedback.
Provide relevant information and/or data as needed for the project.
How is your project relevant to the experience?
Timeline
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January 22, 2024Experience start
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January 30, 2024Class Introductions + Discovery Meeting
-
March 7, 2024Audit Analysis Presentation
-
May 8, 2024Final Presentation
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May 11, 2024Experience end
Timeline
-
January 22, 2024Experience start
-
January 30, 2024Class Introductions + Discovery Meeting
-
March 7, 2024Audit Analysis Presentation
-
May 8, 2024Final Presentation
-
May 11, 2024Experience end