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Marketing in Sport & Recreation

SRMT 300
Closed
Wingate University
Wingate University
Wingate, North Carolina, United States
Nick DeLangie
Assistant Professor
2
Timeline
  • February 16, 2024
    Experience start
  • March 12, 2024
    Project Scope Meeting
  • May 4, 2024
    Experience end
Experience
1/1 project matches
Dates set by experience
Preferred companies
Anywhere
Any company type
Non-profit, philanthropic & civil society, Public relations & communications, Sports & fitness, Travel & tourism
Categories
Digital marketing Public relations Social media marketing Marketing strategy Hospitality, tourism & culinary arts
Skills
marketing critical thinking
Student goals and capabilities

Looking to elevate your organization, and bring it to the next level? Bring on learners from Wingate University to be your learner-consultants, in a project-based experience. Learners will work on one main project over the experience of the semester, connecting with you as needed with virtual communication tools.


Learners in this program/experience have a wide variety of backgrounds and expertise. They are a group of diverse, hungry marketers eager for a taste of real-world experience.



Students
Undergraduate
Any level
30 students
Project
20 hours per student
Level UP Teams assign students to projects
Teams of 5
Up to 6 team(s) or 31 student(s) per project.
Each student can join up to one team
Expected outcomes and deliverables

Deliverables are negotiable, and will seek to align the needs of the learners and the organization. 


Some final project deliverables might include: 

  1. A 10-15 minute presentation on key findings and recommendations
  2. A detailed report including their research, analysis, insights and recommendations


Project timeline
  • February 16, 2024
    Experience start
  • March 12, 2024
    Project Scope Meeting
  • May 4, 2024
    Experience end
Project Examples

Learners in groups of 3-5 will work with your company to identify your needs and provide actionable recommendations, based on their in-depth research and analysis.


Project activities that learners can complete may include, but are not limited to: 

1. Define and apply key marketing concepts and strategies within collegiate and

professional sport contexts and to manage recreation enterprises.

2. Access and interpret relevant secondary data sources essential to understand the

sport industry and its consumers.

3. Understand how a sports business firm provides value to customers

4. Understand key consumer behavior concepts and their implications for sport

behavior.

5. Prepare and critically evaluate sport sponsorship packages.

6. Be familiar with case study analysis and have the ability to utilize this approach in

problem solving.


Companies must answer the following questions to submit a match request to this experience:

Be available for a quick phone/virtual call with the instructor to initiate your relationship and confirm your scope is an appropriate fit for the experience.

Provide a dedicated contact person who is available for weekly/bi-weekly drop-ins to address learnersโ€™ questions as well as periodic messages over the duration of the project.

How is your project relevant to the experience?