In this directed-studies formatted course, marketing students (in their final year of study) work in small groups to help organizations seize a marketing opportunity, develop a strategic marketing recommendations, or solve a current marketing challenge.The students will be utilizing marketing research, strategic thinking, promotional tools, and marketing best practices to create a report and presentation with their recommendations. This course aims to provide students practical marketing experience working with an organization.

Organizations will receive from their assigned student group(s):

• a report including their research, analysis, insights, and recommendations
• a pdf slide deck summarizing their key findings and recommendations to share with your employees.
• Any marketing assets created by the groups (e.g., sample social media posts, templates)