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Social Media Audit and Strategy

MRK340
Closed
St. Clair College
St. Clair College
Windsor, Ontario, Canada
Justina Ciarlariello
Level UP Team
2
Timeline
  • September 10, 2021
    Experience start
  • September 14, 2021
    Project Scope Meeting
  • December 4, 2021
    Experience end
Experience
2 projects wanted
Dates set by experience
Preferred companies
Canada
Any
Any industries

Experience scope

Categories
Communications Market research Product or service launch Marketing strategy
Skills
digital marketing marketing strategy research social media marketing competitive analysis
Student goals and capabilities

Students from St. Clair College - Marketing program will work with organization or brand to conduct an audit of their social media and digital marketing channels and develop a strategy designed to help achieve the organization’s goals.

Students

Students
Undergraduate
Any level
34 students
Project
25 hours per student
Students self-assign
Teams of 5
Expected outcomes and deliverables

The group must conduct research, complete a social media and digital marketing audit, and develop a digital strategy for an organization or brand. The report will be in PPT or another presentation format.

Organizations that participate in this assignment will get an analysis of their brand's effectiveness on social media and a digital marketing strategy.

Project timeline
  • September 10, 2021
    Experience start
  • September 14, 2021
    Project Scope Meeting
  • December 4, 2021
    Experience end

Project Examples

Requirements

Project examples include but are not limited to:

  • Prepare an overview of the organization, SWOT, and a top-line analysis of two competitors.
  • Provide a review and strategic analysis of the organization’s current goals, social media, and digital marketing strategies, audience, tactics, content mix, stories/communications, creativity, channels, influencers, partners, and audience engagement.
  • Analyze at least 3 channels from the following list: Facebook, Twitter, Instagram, LinkedIn, YouTube, Snapchat, Pinterest, others.
  • Identify 3 tools you would recommend to the organization to help optimize, manage, and/or measure social and/or digital media and explain why you selected them.
  • Develop a digital strategy that includes measurable objectives, a creative idea, 3 digital tactics that incorporate the idea, and how you'd measure success.
  • Define and identify target markets on social media platforms.

Additional company criteria

Companies must answer the following questions to submit a match request to this experience:

Be available for a virtual project kick off meeting with the students.

Be available for a call with the instructor to initiate your relationship and confirm your scope is an appropriate fit for the course, be available for a check-in call, if required.

Provide a dedicated contact who is available to answer periodic emails or phone calls over the duration of the project to address students' questions in a timely manner on an ongoing basis.

Provide students with information on the company and its structure, and marketing and communications tools and materials that would be relevant for the project.