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Strategic Marketing Consultancy

D100
Closed
SFU Beedie School of Business
SFU Beedie School of Business
Burnaby, British Columbia, Canada
Dave Thomas
Level UP Team
(1)
3
Timeline
  • September 5, 2019
    Experience start
  • November 13, 2018
    2nd progress check-in meeting (date approx)
  • September 11, 2019
    Companies make short presentations to match students with projects
  • October 22, 2019
    1st progress check-in
  • December 7, 2019
    Experience end
Experience
6/6 project matches
Dates set by experience
Preferred companies
Burnaby, British Columbia, Canada
Any company type
Agriculture, Technology, Energy, Trade & international business, It & computing, Sports & fitness

Experience scope

Categories
Market research Product or service launch Marketing strategy
Skills
business strategy strategy business consulting marketing strategy market research
Student goals and capabilities

Student-consultant groups will develop a tailored strategy addressing challenges or opportunities related to commercializing products, developing new markets, market research, marketing communications, business model validation and more.

Students

Students
Undergraduate
Any level
28 students
Project
50 hours per student
Students self-assign
Teams of 4
Expected outcomes and deliverables

Student group present their findings at the end of term and submit a report. Many groups meet with partner organizations for follow-up.

Final deliverables include:

  • A 15-page written report.
  • A PowerPoint presentation.
Project timeline
  • September 5, 2019
    Experience start
  • November 13, 2018
    2nd progress check-in meeting (date approx)
  • September 11, 2019
    Companies make short presentations to match students with projects
  • October 22, 2019
    1st progress check-in
  • December 7, 2019
    Experience end

Project Examples

Requirements

Starting this September, a group of four business students at SFU's Surrey campus will spend approximately 200 cumulative hours over the course of the semester collaborating with your organization to address the unique marketing needs of a specific project that you identify.

Through the students' work, your organization will gain valuable insights and recommendations on the best course of action to reach your goals and objectives.

Projects areas of focus may include, but are not limited to:

  • Conducting market research.
  • Surveying potential customers and talking with focus groups.
  • Identifying and evaluating potential customer profiles and markets.
  • Developing value propositions and use cases for specific market segments.
  • Conducting value chain analysis and auditing partner profiles.
  • Developing a competitive matrix.
  • Validating business models.

Additional company criteria

Companies must answer the following questions to submit a match request to this experience:

Provide a dedicated contact who will be available to answer periodic emails or phone calls over the duration of the project to address studentโ€™s questions or provide additional information.

Be responsive to periodic emails or phone calls over the duration of the project to address students' questions or provide additional information.

Be available for a 1-hour interview (virtual, phone, or in person) to kick off the project and share background information with the student(s).