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Strategic Marketing Plan Development for Heritage Sites

BUS-2502-01
Closed
Elms College
Elms College
Chicopee, Massachusetts, United States
Thomas Waskiewicz
He / Him
Assistant Professor
2
Timeline
  • January 22, 2025
    Experience start
  • March 18, 2025
    Teams
  • May 3, 2025
    Experience end
Experience
1/1 project matches
Dates set by experience
Preferred companies
Massachusetts, United States
Any company type
Agriculture, Education, Government

Experience scope

Categories
Advertising Public relations Market research Market expansion Marketing strategy
Skills
promotional campaigns strategic marketing competitive analysis marketing management marketing promotional strategies marketing planning market segmentation swot analysis
Student goals and capabilities

This experience involves a team of learners from a marketing management course applying their skills to create a comprehensive marketing plan for the Hadley Farm Museum. Learners will utilize their knowledge in SWOT analysis, market segmentation, competitor analysis, and promotional strategies to develop actionable insights and strategies. The objective is to provide learners with practical experience in crafting marketing plans that can enhance the visibility and engagement of heritage sites.

Students

Students
Undergraduate
Intermediate levels
21 students
Project
20 hours per student
Students self-assign
Teams of 4
Expected outcomes and deliverables
  • SWOT Analysis Report
  • Market Segmentation Strategy
  • Competitor Analysis Document
  • Promotional Campaign Proposal
  • Comprehensive Marketing Plan
Project timeline
  • January 22, 2025
    Experience start
  • March 18, 2025
    Teams
  • May 3, 2025
    Experience end

Project Examples

Requirements
  • Develop a marketing plan to increase visitor engagement at a local historical museum.
  • Create a promotional strategy for a small-town cultural learning experience.
  • Analyze competitors and suggest improvements for a regional farm museum marketing approach.
  • Design a market segmentation strategy for a community heritage site.
  • Propose a digital marketing campaign for a rural tourism attraction.
  • Conduct a SWOT analysis for the local farm museum marketing efforts.
  • Develop a social media engagement plan.
  • Craft a marketing strategy to boost attendance at the farm museum.

Additional company criteria

Companies must answer the following questions to submit a match request to this experience:

  • Q1 - Text short
    What level of support will the nonprofit provide?