Social Media Data Analytics & Market Research Project
Timeline
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January 31, 2017Experience start
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May 1, 2017Experience end
Experience scope
Categories
Skills
data analyticsStudent-consultants will conduct market research, as well as topic, trend, sentiment, and influencer analyses to provide insights to your organization.
Students
Each group will contribute +100 hours of work to your organization, which will culminate in a 20-minute presentation, with an accompanying 10-page report, which outlines how consumer insights can be gained from social media in order to benefit your organization.
Project timeline
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January 31, 2017Experience start
-
May 1, 2017Experience end
Project Examples
Requirements
A group of 3 to 5 student-consultants, specialized in data analytics, will analyze a social media data set in a business context that is specific to your organization. The student-consultants will conduct market research, as well as topic, trend, sentiment, and influencer analyses to provide insights to your organization. Projects could include, but are not limited to:
- Analyse tweets relating to your industry to identify customer trends
- Identify prospective customers or demographics via social media postings
- Identify major influencers on social media who could become advocates for your brand
Additional company criteria
Companies must answer the following questions to submit a match request to this experience:
Additional company criteria
Companies must answer the following questions to submit a match request to this experience:
Timeline
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January 31, 2017Experience start
-
May 1, 2017Experience end