International Marketing Fall 2024
Timeline
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October 17, 2024Experience start
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December 12, 2024Experience end
Experience scope
Categories
Market expansion Product or service launchSkills
marketing strategies presentations business-to-consumerThe ideal project for is for international student teams to focus on would be a firm that markets B2C products or services internationally, or a start-up who would like to explore doing so. Student teams will examine the current marketing strategy, or create one, and/or offer plans to expand current segmentation.
Students
Students would apply course concepts to the firm's strategy, assess the current market plan (if any), and offer additional or alternative strategies. The final deliverable will be graded team presentations at course end.
Project timeline
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October 17, 2024Experience start
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December 12, 2024Experience end
Project Examples
Requirements
Ideally student teams would like to focus on consumer type products. B2C are normally the most understandable offerings. See the attached document for the list of deliverables.
Additional company criteria
Companies must answer the following questions to submit a match request to this experience:
Additional company criteria
Companies must answer the following questions to submit a match request to this experience:
A representative of the company will be available to answer key questions should they come up from students in a timely manner for the duration of the project.
Timeline
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October 17, 2024Experience start
-
December 12, 2024Experience end