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E - Commerce for Business

BA250
Closed
Lakeland College
Lakeland College
Vermilion, Alberta, Canada
Ben Acquaye
Chair/Instructor
(1)
3
Timeline
  • September 26, 2021
    Experience start
  • October 5, 2021
    Project Scope Meeting
  • December 15, 2021
    Experience end
Experience
5/4 project matches
Dates set by experience
Preferred companies
Anywhere
Startup, Social Enterprise, Non profit, Small to medium enterprise, Sole proprietorship, Family-Owned
Any industries
Categories
Operations Product or service launch Marketing strategy Media
Skills
digital marketing competitive analysis sales & marketing business consulting
Student goals and capabilities

Here are a range of projects students will work on.

1. Create sample Business Websites for businesses that do not currently have websites. Small businesses Preferred.

2. Create social media links for existing websites lacking these.

3. Prepare a detailed evaluation of current websites from the customer's point-of -view.

4. Design, run, and evaluate social media campaigns and advice on e-commerce strategies.

5. Offer detailed suggestions for mobile marketing campaigns and location-based marketing.

Students
Undergraduate
Any level
15 students
Project
40 hours per student
Students self-assign
Teams of 5
Expected outcomes and deliverables

Students will present outcomes in a number of different ways

1. Created websites and social media pages

2. Reports and

3. Presentations.

Project timeline
  • September 26, 2021
    Experience start
  • October 5, 2021
    Project Scope Meeting
  • December 15, 2021
    Experience end
Project Examples

Students will be capable of working on projects that involve

1. Analyzing e-commerce opportunities for businesses that are small or medium-sized

2. Creating sample Websites and social media presence

3. Evaluating e-commerce business performance.

Companies must answer the following questions to submit a match request to this experience:

Be available for a quick phone call with the instructor to initiate your relationship and confirm your scope is an appropriate fit for the course.

Provide a dedicated contact who is available to answer periodic emails or phone calls over the duration of the project to address students' questions.