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Digital Marketing

EXSM 3918
Closed
University of Alberta
University of Alberta
Edmonton, Alberta, Canada
Haidee Kongpreecha
Instructor and Subject Matter Expert
1
Timeline
  • July 11, 2022
    Experience start
  • July 16, 2022
    Project Scope Meeting
  • August 23, 2022
    Experience end
Experience
2/3 project matches
Dates set by experience
Preferred companies
Canada
Any
Any industries

Experience scope

Categories
Customer segmentation Digital marketing Search engine optimization Social media marketing Market research
Skills
sales & marketing marketing strategy digital design research
Student goals and capabilities

Students will get to practice their foundational skills and knowledge on a project building a digital marketing strategy designed to achieve the client’s business needs. They’ll also get a chance to develop their professional skills in client management and working collaboratively in a team. The intention is that by the end of the project, students will have gotten a preview of what it’s like to work on a team in a marketing agency or as a marketing consultant.

Key Objectives

  1. Reviewing and analyzing data to draw insights and inform their strategies.
  2. Competitor and market research to understand the client’s competitive landscape
  3. Utilizing search engine optimization, social media and email marketing to achieve goals and objectives
  4. Utilizing paid social, paid search, display, remarketing, and video advertising to achieve goals and objectives
  5. Communicating with clients to better understand their needs and develop a strategy that will achieve success

Students

Students
Certificate
Any level
12 students
Project
40 hours per student
Students self-assign
Teams of 3
Expected outcomes and deliverables

Students will be providing a digital marketing strategy for each of the areas of digital marketing you require work on. Additionally, you will have extensive auditing/research completed for your companies specific needs.

Project timeline
  • July 11, 2022
    Experience start
  • July 16, 2022
    Project Scope Meeting
  • August 23, 2022
    Experience end

Project Examples

Requirements

We are wanting students to get as much exposure as possible to marketing within an organisation. That said, you do not need to have students doing every type of marketing known but a combination of several would be fantastic as it will show them firsthand how different types of marketing require different strategies be that times of posts being published or publishing articles on strategic websites and forums to draw attention to the company brand and reputation. This is a very dynamic course so we are open to discussions with regards to what you would like the students to work on during their 7-8 week tenure working with you.

Additional company criteria

Companies must answer the following questions to submit a match request to this experience:

A representative of the company will be available to answer questions from students in a timely manner for the duration of the project.

A representative of the company will be available for a pre-selection discussion with the administrator of the course to review the project scope.

A representative of the company would be able to grant viewer or guest access to at least one of the following platforms: Google Analytics (or any site analytics platform), social media accounts, paid advertising platforms, a marketing CRM.