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International Expansion for a Product or Service

MKT72200
Closed
Conestoga College
Conestoga College
Kitchener, Ontario, Canada
James Davidson
James Davidson
Professor
(2)
3
Timeline
  • October 13, 2020
    Experience start
  • October 20, 2020
    Project Scope Meeting
  • November 17, 2020
    Midway Check In
  • December 12, 2020
    Experience end
Experience
4/2 project matches
Dates set by experience
Preferred companies
Anywhere
Any
Consumer goods & services

Experience scope

Categories
Market research Operations Project management Sales strategy Marketing strategy
Skills
project planning, organization strategic recommendations marketing plans market research, brand analysis
Student goals and capabilities

Continuously developing your product and/or service offering is essential to keeping pace with rapidly-shifting market demands. In this project, student teams from Conestoga College will apply their business acumen and creativity to develop an International Marketing Plan for your product/service. One international target market will be chosen after analysis of Industry Landscape, Socioeconomic Trends, Cultural, Regulatory, Logistical, and Financial Analysis.

Students

Students
Undergraduate
Any level
80 students
Project
30 hours per student
Students self-assign
Teams of 4
Expected outcomes and deliverables

The final deliverable will include:

  • A maximum 15-page report
  • A 15-minute presentation summarizing findings and recommendations
Project timeline
  • October 13, 2020
    Experience start
  • October 20, 2020
    Project Scope Meeting
  • November 17, 2020
    Midway Check In
  • December 12, 2020
    Experience end

Project Examples

Requirements

Based on your budget, business goals, and target customer, students will brainstorm possibilities for a new product or service to contribute to your existing offering.

Project examples include, but are not limited to:

  • Innovating an existing product or product line to reach a new international target market
  • Identifying which international market to enter (including a brief market entry strategy)
  • Outlining how to enter an international market (including identification of key risks, estimated costs, and launch strategies).
  • Providing tactical or operational recommendations for a defined market entry/expansion strategy (i.e. hiring/management strategies, cultural norms, and laws/regulations)
  • Identifying potential international partners for international expansion, and providing a brief strategic overview.

Additional company criteria

Companies must answer the following questions to submit a match request to this experience:

Be available for a quick phone call with the instructor to initiate your relationship and confirm your scope is an appropriate fit for the course.

Provide a dedicated contact who is available to answer periodic emails or phone calls over the duration of the project to address students' questions.

Be available to attend the final presentation with the students.