Business Strategy; Business Plan

BUS470
Closed
Salem State University
Salem, Massachusetts, United States
Parvathi Jayamohan
Parvathi Jayamohan She / Her
Professor
3
Timeline
  • February 13, 2024
    Experience start
  • February 27, 2024
    Project Scope Meeting
  • April 30, 2024
    Experience end
Experience
1/1 project matches
Dates set by experience
Preferred companies
Anywhere
Any company type
Any industries

Experience scope

Categories
Data analysis Competitive analysis Market expansion Product or service launch
Skills
critical thinking written communication oral presentation team work
Student goals and capabilities

Looking to elevate your organization, and bring it to the next level? Bring on learners from Salem University to be your learner-consultants, in a project-based experience. Learners will work on one main project over the experience of the semester, connecting with you as needed with virtual communication tools.

Learners in this program/experience… :



Students

Students
Undergraduate
Any level
11 students
Project
25 hours per student
Level UP Teams assign students to projects
Teams of 4
Expected outcomes and deliverables

Deliverables are negotiable, and will seek to align the needs of the learners and the organization. 


Some final project deliverables might include: 

  1. A 10-15 minute presentation on key findings and recommendations
  2. A detailed report including their research, analysis, insights and recommendations


Project timeline
  • February 13, 2024
    Experience start
  • February 27, 2024
    Project Scope Meeting
  • April 30, 2024
    Experience end

Project Examples

Requirements

Learners in groups of 3-5 will work with your company to identify your needs and provide actionable recommendations, based on their in-depth research and analysis.


Project activities that learners can complete may include, but are not limited to:


  • Industry Analysis (using tools such as PESTEL, Porter's Five Forces, Key Success Factors, Industry Driving Forces, Strategic Group Maps)
  • Competitor Analysis (Direct & Indirect Competitors, Competitor Matrix, Positioning, Perceptual Map)
  • Industry & Market Trends
  • SWOT analysis
  • Strategy suggestions & recommendations for execution

Additional company criteria

Companies must answer the following questions to submit a match request to this experience:

Be available for a quick phone/virtual call with the instructor to initiate your relationship and confirm your scope is an appropriate fit for the experience.

How is your project relevant to the experience?