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Attracting Eyeballs and Ears - Advertising Today

MK223
Closed
Lakeland College
Lakeland College
Vermilion, Alberta, Canada
Ben Acquaye
Chair/Instructor
(1)
3
Timeline
  • September 30, 2022
    Experience start
  • October 15, 2022
    Project Scope Meeting
  • November 5, 2022
    Progress review.
  • December 3, 2022
    Experience end
Experience
4 projects wanted
Dates set by experience
Preferred companies
Anywhere
Social Enterprise, Non profit, Sole proprietorship, Family-Owned
Any industries
Categories
Information technology Communications Product or service launch Marketing strategy Media
Skills
digital marketing branding communication
Student goals and capabilities

Our Marketing and Advertising students are ready to show you new perspectives! They will do so in the following ways:

1. Review current Advertising and Marketing Communications

2. Reviewing current industry trends and offering insights into future trends

3. Exploring customer behavior and suggesting target marketing activities

4. Creating the Message - Design, Layout, and Production

5. Communicating the message using traditional and other innovative approaches

Students
Diploma
Any level
16 students
Project
35 hours per student
Students self-assign
Teams of 4
Expected outcomes and deliverables

At the end of the Project, you should expect one or more of the following:

1. A formal Report

2. An interactive video/in-person presentation

3. A website showing mock-ups

Project timeline
  • September 30, 2022
    Experience start
  • October 15, 2022
    Project Scope Meeting
  • November 5, 2022
    Progress review.
  • December 3, 2022
    Experience end
Project Examples

1. Students will be able to review your current advertising and communications approach

2. For small businesses, students will explore effective and budget options for effective advertising and communications

3. For Business that do not currently have a dedicated effort in this area, students will offer insights into your industry

4. Open to discuss specific queries in this area too.

Companies must answer the following questions to submit a match request to this experience:

A representative of the company will be available for a pre-selection discussion with the administrator of the course to review the project scope.

A representative of the company will be available to answer questions from students in a timely manner for the duration of the project.