International Expansion for a Product or Service
Timeline
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May 17, 2021Experience start
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May 18, 2021Project Scope Meeting
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July 6, 2021Midway Check In
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August 21, 2021Experience end
Timeline
-
May 17, 2021Experience start
-
May 18, 2021Project Scope Meeting
Meeting between students and organization to confirm: project scope, communication styles, and important dates.
-
July 6, 2021Midway Check In
Meeting between students and organization to ensure that progress is on track halfway through completion.
-
August 21, 2021Experience end
Experience scope
Categories
Market research Operations Project management Sales strategy Marketing strategySkills
project planning, organization marketing plans strategic recommendations market research, brand analysisContinuously developing your product and/or service offering is essential to keeping pace with rapidly-shifting market demands. In this project, student teams from Conestoga College will apply their business acumen and creativity to develop an International Marketing Plan for your product/service. One international target market will be chosen after analysis of Industry Landscape, Socioeconomic Trends, Cultural, Regulatory, Logistical, and Financial Analysis.
Students
The final deliverable will include:
- A maximum 15-page report
- A 15-minute presentation summarizing findings and recommendations
Project timeline
-
May 17, 2021Experience start
-
May 18, 2021Project Scope Meeting
-
July 6, 2021Midway Check In
-
August 21, 2021Experience end
Timeline
-
May 17, 2021Experience start
-
May 18, 2021Project Scope Meeting
Meeting between students and organization to confirm: project scope, communication styles, and important dates.
-
July 6, 2021Midway Check In
Meeting between students and organization to ensure that progress is on track halfway through completion.
-
August 21, 2021Experience end
Project Examples
Requirements
Based on your budget, business goals, and target customer, students will brainstorm possibilities for a new product or service to contribute to your existing offering.
Project examples include, but are not limited to:
- Innovating an existing product or product line to reach a new international target market
- Identifying which international market to enter (including a brief market entry strategy)
- Outlining how to enter an international market (including identification of key risks, estimated costs, and launch strategies).
- Providing tactical or operational recommendations for a defined market entry/expansion strategy (i.e. hiring/management strategies, cultural norms, and laws/regulations)
- Identifying potential international partners for international expansion, and providing a brief strategic overview.
Additional company criteria
Companies must answer the following questions to submit a match request to this experience:
Be available to attend the final presentation with the students.
Provide a dedicated contact who is available to answer periodic emails or phone/virtual calls over the duration of the project to address students' questions.
Be available for a quick phone/virtual call with the instructor to initiate your relationship and confirm your scope is an appropriate fit for the course.
Timeline
-
May 17, 2021Experience start
-
May 18, 2021Project Scope Meeting
-
July 6, 2021Midway Check In
-
August 21, 2021Experience end
Timeline
-
May 17, 2021Experience start
-
May 18, 2021Project Scope Meeting
Meeting between students and organization to confirm: project scope, communication styles, and important dates.
-
July 6, 2021Midway Check In
Meeting between students and organization to ensure that progress is on track halfway through completion.
-
August 21, 2021Experience end