Pawsome Concierge Digital Marketing Campaign

Closed
Pawsome Concierge
Montreal, Quebec, Canada
Teresa D'Agostino
Founder
(9)
4
Project
Academic experience
80 hours per student
Student
Anywhere
Intermediate level

Project scope

Categories
Digital marketing Lead generation Public relations Search engine optimization Social media marketing
Skills
target audience web traffic brand awareness customer engagement digital marketing caregiving
Details

The goal of this project is to create a comprehensive digital marketing campaign for Pawsome Concierge, a company that offers pet caregiving and educational services tailored to the lifestyles of busy pet owners. The campaign should include strategies for increasing brand awareness, driving website traffic, and improving customer engagement.


Deliverables

By the end of the project, students should demonstrate:


- An understanding of the companyโ€™s mission, vision, and target audience.


- A comprehensive digital marketing strategy that includes tactics for increasing brand awareness, driving website traffic, and improving customer engagement.


- A detailed plan for executing the digital marketing strategy.


- An analysis of the results of the digital marketing campaign.



Final deliverables should include:


- A written report outlining the digital marketing strategy and plan.


- A presentation summarizing the digital marketing campaign results.


Mentorship

Pawsome Concierge, led by its founder and team, offers robust support to students working on digital marketing projects, providing direct access for questions, sharing presentations, past results, and all marketing materials. This comprehensive approach fosters practical learning, mentorship, and networking opportunities, enriching the students' educational experience.

Supported causes
Good health and well-being

About the company

Company
Montreal, Quebec, Canada
2 - 10 employees
Education, Events services, Hospitality, Technology, Travel & tourism

ELEVATING PET CARE WITH UNPARALLELED HOSPITALITY!

OUR PHILOSOPHY
At PAWSOME Pet Concierge, we passionately believe that pets are cherished family members, deserving the same level of care and attention as their owners. Our commitment is to approach every pet in our care with love, respect, and compassion, using positive reinforcement techniques to ensure their well-being and happiness. Embracing the individuality of companion animals, we guarantee top-tier care from our dedicated and certified pet sitters.