Prospecting of Food Brands for Healthy Food Certification Program

Closed
Anthony Marotta
Chief Executive Officer
(7)
4
Project
Academic experience
60 hours per student
Student
Anywhere
Intermediate level

Project scope

Categories
Graphic design Communications Lead generation Product or service launch Public health
Skills
sales prospecting
Details

Nutritious food can support our well being. Many foods products are ultraprocessed and unhealthy. Through our certification program, we endeavour to score the healthiness index of food and to help consumers make more informed choices of the foods they purchase for them and their families.

Our mission is to lead a transformative, disruptive movement that inspires consumers to get back to eat truly healthy foods. More details on our websites: peqish.com & projecthealthyhuman.ca

To expand engagement and interest with our certification program, we need assistance with qualifying companies for Peqish's certification program. The students will learn how to create metrics to qualify and short list food brands. They will develop an outreach process for the short listed food brands and will have an opportunity to work with our team to create resources to drive engagement and interest.

We would like to equip our BD team with a short list of possible brands that are interested in being certified.

Deliverables

Activity may include, but is not limited to:

  • Compiling relevant market/brand information.
  • Building a customizable outreach script.
  • Contact brands in order to build a short and prioritized list.
  • Update or create downloadable resources
Mentorship

The student (s) will work directly with leadership and the marketing team to execute on the deliverables. There will be clear directions and deliverables presented to the student (s).

As an example, leadership will have regular meetings with the student (s) and will provide continual feedback to facilitate growth of the student (s).

About the company

Company
Canada
11 - 50 employees
Hospital, health, wellness & medical, Consumer goods & services

Peqish is an ag-tech company focused on empowering individuals to achieve optimal health by targeting inflammation.

Lifestyle diseases are on the rise and there is a huge unmet need for preventative, evidenced based strategies to reduce this burden. Strategies like culinary medicine together with effective evidenced based supplements have a way to reshape the way healthcare or wellness is delivered in North America.

At Peqish, our focus has and continues to center on leveraging our 200+ years of clinical and scientific understanding to bring forth products that help people live a healthier and happier lifestyle.