The primary focus for the student will be:

• Conduct a full competitive landscape assessment; define our organization's brand and core value proposition; identify opportunities and threats facing our brand; assess where and how to improve our brand's presence and differentiate from our competitors.
• Recommend advertising and PR materials
• identify the ideal target market.
• Evaluate our current customer base and make recommendations; create new outreach content.
• provide content suggestions and recommendations to increase search visibility.
• Conduct an audit of our current social media presence and/or other current communication channel(s).

Our goal at the end of this experience is: (Indicate deliverables you expect the student(s) to complete, as exemplified below)

• to help us improve our brand's presence
• For the student(s) to help us gain a better understanding of our target market and ensure we are optimally positioned and our product and pricing aligns with our target sector/customer.
• For the student(s) to help us effectively communicate our brand's story and mission to a broad audience.
• For the student(s) to help us generate more traffic and revenue through search engines.
• to help us improve our online presence
• to help us reach more customers, and effectively promote our brand through compelling content.

Students will work closely with gallery owner who is supervising and available for questions. This will also include weekly progress meetings where adjustments to the students' tasks and duties can be made if necessary.

We will plan to communicate through google docs, where an outline and timeline will be created.