Marketing Intern Opportunity (TikTok and Pinterest channels)
Project scope
Categories
Communications Marketing strategy MediaSkills
brand awareness communication social media advertising marketing pinterest tiktok google meet salesWe are looking for interns to support us with social media advertising in specific channels that are not as commonly understood for growth. The focus of this internship is to plan a strategy, execute and evaluate its success on Pinterest and TikTok.
The project will consist of:
- Competitor landscape: understand and evaluate competitor landscape using Pinterest and TikTok, as well as other similar brands (D2C, pets, food) and some of their strategies to grow and attract an audience.
- Strategic Marketing: develop and implement strategies on what our brand should be doing to increase brand awareness and sales through these channels, including specific marketing ideas, initiatives and approaches.
- Execution: execute on these strategies with a goal of success through both brand awareness and increase in sales arising from these mediums.
Whilst Pinterest is not a new social channel, we are currently unsure of its relevance to increase sales. TikTok is still new and has a world of potential if tapped into right.
We will plan to communicate with our virtual intern(s) using these communication tools: (list expected channels - eg. Riipen messaging, email, phone calls, google meets)
About the company
We have prepared healthy meals made of fresh ingredients: proteins, fruits and vegetables to give dogs the balance of nutrients they need in their diet. Each of our meals have been designed with a holistic veterinarian and nutritionist. We gently cook our meals through a steaming process to preserve the nutrients and remove the risk of bacteria. Our meals contain no preservatives, synthetic vitamins or ingredients that don't provide nutritional value for your dog. This makes our food stand out from the rest with our fresh, natural products. Our goal is that your pup is eating just as healthy as we do, and that through the right nutrition has a long, healthy and happy life with you.