Marketing Strategy for the Euditor Smart Plug

Closed
AI Energy Audit Technology Ltd.
Vancouver, British Columbia, Canada
Chun Keung Sze
Founder
1
Project
Academic experience
80 hours per student
Student
Canada
Intermediate level

Project scope

Categories
Market research Competitive analysis Lead generation Product or service launch Marketing analytics
Skills
marketing strategies marketing mix marketing planning sales
Details

1. To understand the competitors in the Canadian markets for smart plugs regarding their functions, prices and sale volumes if possible.

2. To identify the customer groups of smart plugs, e.g. their age ranges, education levels, domestic / commercial use, etc.

3. To develop a strategy marketing plan for my company's smart plug to increase traction and leads.

Deliverables

1. Conduct analysis for customer, competitor, market and environment as well as marketing mix performance.

2. Develop a marketing mix strategy to provide insight and recommend strategies for the marketing mix such as product, place, price and promotion.

3. Develop a marketing strategy with recommendations and methods to leverage and improve the marketing strategy for my company's Euditor smart plug.

4. Provide recommendations on how to leverage social media channels to reach different customer groups.

Mentorship

I am reachable to answer students and project leader's questions from 09:00 to 18:00 (Vancouver time) Monday to Friday through phone conservation, text message, whatsapp or email.

About the company

Company
Vancouver, British Columbia, Canada
Technology

AI Energy Audit Technology Ltd. is a Canadian-based company. Its main focus is to design and develop IoT solutions for energy auditing such as the Euditor smart plug.