Website Content Copywriting and Blog Creation

Closed
Prairie Therapy
Calgary, Alberta, Canada
christine dixon
Co-Owner/Osteopathic Manual Therapist
(7)
3
Project
Academic experience
120 hours per student
Student
Anywhere
Intermediate level

Project scope

Categories
Branding & style guides Lead generation Search engine optimization Creative writing Copy writing
Skills
content creation copywriting newsletters brand marketing blogs writing
Details

We would like students to help us with creating content that is aligned with our vision, mission, and sector. We will ensure the student has a clear understanding of what these elements are for our organization.

Prairie Therapy is a small multidisciplinary health and wellness clinic located in Calgary. We are looking for someone to complete content writing and copywriting on our website to update our current website to bring more of our story into it, and make our brand story more powerful. This will improve our brand marketing, website conversions, and calls-to-action. You will be working on creating 12 newsletters/blogs to send to our clients.

If you like the sound of our culture, and are ready to tackle this challenge with us, then we'd love to hear from you.

Deliverables

To accomplish this, we expect the student(s) will:

  • Write blog articles, email newsletters/sequences and other content pieces on assigned topics
  • Evaluate recent successful user-generated campaigns, preferably in our sector
  • Identify media outlets that are most beneficial to share our story
  • set up emailing lists for distribution
Mentorship

Students will work closely with the primary project manager who is supervising and available for questions. This will also include occasional progress meetings where adjustments to the students' tasks and duties can be made if necessary. Student will have access to meet with professionals to brainstorm content for the blogs/website/newsletters.

About the company

Company
Calgary, Alberta, Canada
Hospital, health, wellness & medical

Prairie Therapy is a multi-disciplinary clinic that works as a team with its clients of active people of all ages and lifestyles, from weekend warriors to professional athletes. We are passionately committed to getting you back to doing what you love as soon as possible and in as few visits as possible. We always work one-on-one with our patients to ensure we have the time to properly educate them and answer all of their questions.