Market Overview and Business Strategy Development
Project scope
Categories
Communications Project management Market expansionSkills
influencing skills competitive analysis business marketing business strategies market research selling techniques microsoft outlookPROJECT SCOPE
Currently, we are seeking an ambitious and creative individual with a refreshing outlook on market research to help inform our business strategy moving forward. The selected student will be asked to review and compile data relevant to the business and industry. Based on the data collected, the student will be asked to identify 1-3 areas of the business or initiatives for Artfull to focus on as a part of their growth and development strategy. Artfull will provide the tools and resources that the student requires to complete this project.
The selected student will work closely with the business owner to gather the following relevant information:
- competitor analysis, identify 3-5 similar business, highlight differentiators and similarities
- compare current customer base with target market
- identify unique selling points of Artfull
Following the data collection, the student and business owner will meet to review the findings and discuss how the collected data can help inform and influence the business marketing strategy.
We are a fast-growing company and look forward to working with a driven individual who will compliment our business.
The student will be supported by Cailey, the owner of Artfull. The student will be encouraged to utilize their area of expertise to best inform the scope and direction of the project.
About the company
We provide older adult communities access to online art programs that can be facilitated by in-house staff or used independently by residents. Our aim is to improve access to creative programming for all older adults by developing and distributing affordable art programs that inspire people of all experience levels.