We have designed a platform influence organizational behaviors in the workplace and improve engagement. We are starting our marketing efforts as we wrap up the last features.

PROJECT SCOPE

Number of positions available: 2-3 students ( individually or in teams)

The primary focus will be:

• Branding - define our organization's brand and core value proposition; identify opportunities and threats facing our brand; assess where and how to improve our brand's presence and differentiate from our competitors.
• Marketing Communications - create an integrated marketing campaign
• Market Research - Investigate our competitive landscape; perform market segmentation to identify the ideal target market for our products; conduct customer surveys or focus groups to gain insights into the perceptions and behaviours of our target customers; develop a pricing strategy; identify expansion opportunities; identify key messaging for new product or service.
• Public Relations - Develop and implement a PR strategy; create collateral, including press releases, user testimonials, case studies, and customer stories.
• Prospecting Strategy - Assess our current outreach process and develop and implement targeted prospecting; review our prospect messaging, make improvement recommendations, and create new outreach content.
• Create our organization's sales pitches and funnel emails

Other duties the student may complete could include: (indicate other duties as exemplified below)

• Assist with outbound email marketing campaigns as needed; measure and report on the performance of these campaigns using tools such as (indicate tools used, eg. Hubspot, Google Sheets, Excel)
• Content development, including social posts, blog posts, LinkedIn articles, and website copy.

We will plan to communicate with our virtual intern(s) using these communication tools: Zoom Meetings and track using Trello and hubspot

Available through out