Competitive Analysis Complete a SWOT for Local and Regional

Closed
Watchmen Security Services
Kansas City, Missouri, United States
Lucas Ingala
Founder/CEO
3
Project
Academic experience or paid work
40 hours per student
Student
Anywhere
Intermediate level

Project scope

Categories
Market research Compensation analysis Market expansion
Skills
competitive analysis influencing skills target audience swot analysis web analytics sales paragraphs
Details

It’s important for us to have a better understanding of how our target audience perceives our brand and competitors. How do we stay ahead of the competition and dominate in our space? What are people looking for? The main Pain? Develop a SWOT Analysis. Our Passion is to Influence and industry, Be the Best, and Influence Peoples Lives.

This project will include:

  • Identification of our current competitors
  • Identification of potential future competitors (eg. a large company in a similar industry that may enter the space)
  • The creation of a matrix identifying features shared across the companies and those that are different.
  • A summary of 2-4 paragraphs describing our competitive advantages and disadvantages relative to the competition identified. This could be done in the form of a SWOT analysis.

We will give you access to organizational assets to support this project such as personnel, website analytics, sales and brand collateral, and more. We can suggest names of competitors to research.

Objective

How do we absolutely slay the competition?

Deliverables
No deliverables exist for this project.
Mentorship

High Level Big Picture Direction

About the company

Company
Kansas City, Missouri, United States
Telecommunications, Technology, Defense & security

Cloud Electronic Security Service Company. We provide services for video surveillance, door access control, multi-family smart buildings and units, burglar alarm, and commercial fire alarm systems.