Digital Marketing

Closed
Génielle Massac
Employer
(12)
4
Project
Academic experience
100 hours per student
Student
Anywhere
Intermediate level

Project scope

Categories
Digital marketing Marketing strategy Social media marketing
Skills
marketing marketing strategies target market search engine optimization social media brochures
Details

Our company advertises thousands of products online. We have developed a set of marketing strategies, but it has been challenging to implement them.

We would like to collaborate with students to review and post content promoting our company.

This will involve several different steps for the students, including:

  • Familiarizing themselves with our target market, products and services.
  • Reviewing marketing content in the form of posts, emails, brochures, etc.
  • Deploying content according to our social media calendar to increase website traffic.
  • Overseeing our channels and keeping them up-to-date.

Bonus steps in the process would also include:

  • Recommending search engine optimization (SEO) strategies so our materials are easily accessible.
Deliverables

By the end of the project, students should demonstrate:

  • Familiarity with our target market, products and services
  • Deployment of marketing content
  • Updates to our channels

Bonus steps would include:

  • Recommending SEO strategies

Final deliverables should include

  • Marketing materials.
Mentorship

Students will connect directly with us for mentorship throughout the project. We will be able to provide answers to questions such as:

  • Our products and services
  • Our marketing strategies
  • Input on choices, problems or anything else the students might encounter.

About the company

Company
Canada
2 - 10 employees
Retail, Education, Arts, Cosmetics & beauty

Chez Génial et Aimé , notre dévouement tourne autour de la satisfaction constante de nos clients en fournissant des produits exceptionnels et en favorisant des relations significatives. Nous accordons la priorité à nous assurer que la marque du client communique de manière authentique, résonne avec son public et respecte constamment ses engagements. Pour renforcer la reconnaissance de notre marque tant au niveau local que national, nous utiliserons des stratégies marketing bien établies conçues pour générer de la publicité et accroître la notoriété de l'entreprise. Cela inclut la mise en œuvre de méthodes numériques et traditionnelles pour atteindre efficacement notre public cible. De plus, nous nous engageons à maximiser le potentiel des différentes plateformes de médias sociaux pour améliorer la visibilité et l'engagement de notre marque.

At Awesome and LOVED, our dedication revolves around consistently achieving elevated customer satisfaction through the delivery of exceptional products and fostering meaningful relationships. We prioritize ensuring that the customer's brand authentically communicates, resonates with its audience, and consistently fulfills its commitments. To bolster our brand's recognition on both local and national levels, we will employ well-established marketing strategies designed to generate publicity and increase business awareness. This includes the implementation of digital and conventional methods to effectively reach our target audience. Additionally, we are committed to maximizing the potential of various social media platforms to enhance our brand's visibility and engagement.