The goal of this project is to create a comprehensive SEO, content creation, and demand generation strategy for Ample Insight Inc. This will involve several different steps for the students, including:

- Researching the current SEO landscape for Ample Insight Inc.

- Analyzing current content and creating new content to improve SEO rankings.

- Developing a comprehensive demand generation strategy to increase website traffic and conversions.

- Optimizing website performance and assessing areas for improvement.

- Researching other variables that can improve the SEO and demand generation strategy.

- Testing the developed strategy and making improvements based on additional data.

By the end of the project, students should demonstrate:

- Understanding of the current SEO landscape for Ample Insight Inc.

- Understanding of variables that affect the SEO and demand generation strategy.

- Identification of areas for future improvement of the strategy.

Bonus steps would include:

- Testing the developed strategy with users and accounting for additional parameters

Final deliverables should include

- All developed content and copies.

- A presentation and written report explaining the design process, outcomes, and future recommendations.

At Ample Insight, the students will have the opportunity to work with us on the latest AI and data-related technologies across diverse industries. We will mentor them on technology, data science, business and more.