The goal of this project is to increase engagement and followers on Purple Lotus Technologies Ltd.'s social media accounts in LinkedIn and Instagram by creating content such as reels and static posts. The project should also focus on increasing brand awareness and getting more people signed up on the company's waitlist by coming up with and implementing a marketing strategy.

By the end of the project, students should demonstrate:

- Creation of content such as reels and static posts for both LinkedIn and Instagram

- Development of a marketing strategy to increase brand awareness and get more people signed up on the company's waitlist

- Analysis of the effectiveness of the content and marketing strategy

Final deliverables should include:

- All content created for social media accounts

- A written report summarizing the marketing strategy and its effectiveness

We will provide mentorship and feedback, access to our current social media strategy and provide necessary background information in order to succeed in this project. Students will be provided with business mentorship as well as guidance from project managers for this project.