OnTapp, a company specializing in innovative beverage solutions, is seeking a team of learners to develop engaging weekly social media content. The goal is to enhance OnTapp's online presence and engage with its audience through creative and consistent posts. The project involves understanding OnTapp's brand identity, target audience, and current social media trends. Learners will apply their knowledge of digital marketing, content creation, and social media strategies to produce high-quality posts. The project will also require the team to schedule and plan content, ensuring a cohesive and appealing social media feed that aligns with OnTapp's marketing objectives.

Key tasks include:

- Researching and understanding OnTapp's brand and audience.

- Developing a content calendar for weekly posts.

- Creating visually appealing and engaging content.

- Writing compelling captions and hashtags.

- Analyzing engagement metrics to refine future content.

The deliverables for this project include a comprehensive content calendar and a series of social media posts ready for publication. Each post should include visuals, captions, and relevant hashtags. Additionally, a brief report analyzing the engagement metrics of the posts and recommendations for future content strategies will be required.

Deliverables include:

- A 4-week content calendar.

- At least 15 social media posts (graphics, captions, hashtags).

- An engagement analysis report with recommendations.

We will guide students in utilizing Meta Business Suite, provide in-depth knowledge of our brand, and offer tools like Canva for content creation. All necessary resources to complete the project will be provided during the training.