Market Research for new AI product for Sales Enablement
Project scope
Categories
Market research Product or service launchSkills
sales enablement agile software development marketing human capital sales business to business market research innovation research artificial intelligenceProblem: There is way too much information generated both internally & externally (competitive/partners) for individuals to be on top of. Businesses do not have adequate human capital needed to gather, organize, contextualize and share information across teams. This leads to suboptimal strategy decisions across the organization.
Why is the problem worth solving? Due to technological innovation it is easier than ever to start a business. As a result most businesses have an ever changing competitive landscape that needs to be monitored. AGILE software development has enabled companies to release new features regularly to address customer and competitive needs. A combination of these two factors has led to a ton of information that needs to be collected, so it can be passed to product & sales/marketing teams. In most organizations there is not a single entity responsible for collecting and distributing this information. This leads to a lot of this information never being gathered or shared leading to suboptimal business decisions and execution.
Solution: Our AI engine gathers insights from internal documents & competitive data across the web to deliver customized sales content needed to win each deal.
We need market research done across Sales & Sales Enablement professionals in B2B tech space to validate the problem and solution. We would also like the team to tell us as a part of the research what features we should build in our product.
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