PROJECT DESCRIPTION:

PlanIt! Efficiency solutions is looking for a team to help us raise awareness, market and commercialize our disruptive solar blind technology. Our innovative blinds are not like the commercial blinds currently available in the marketplace. With our blinds, there is no trade off between visibility and UV protect or heat penetration. You get optimal visibility (90%) and optimal UV protection (92-95%) all year round. These blind are eco-friendly, easy to clean and maintain and reduce heating and cooling costs by approximately 40% which cuts done on annual emissions. We want to promote these benefits to small business, property owners and potential partners and installers. We need you to help us implement a creative marketing strategy to accomplish this.

KEY PROJECT ACTIVITES:

1. Creating a marketing strategy and marketing plan..
2. Elevating our digital and social media presence
3. Developing and implementing a social media calendar
4. Lead generation
5. Client engagement
6. Attracting and recruiting potential installers from the BIPOC community
7. Developing a training and job shadowing program for female installers from the BIPOC community
8. Developing a participant training manual

IDEAL ROLES & RESPONSIBILITIES:

We’re excited to work with students who can help us not only brainstorm but also execute a strategy that helps us achieve the following:

• Attract and engage new clients
• Attract and train new installers from the BIPOC community

FINAL DELIVERABLES:

• Participant training manual
• Social Media Calendar
• Marketing Strategy/Plan

There will be weekly meetings.

• This is an opportunity to work with an established organization that is in the process of building a social enterprise that aims to assist women of color wanting to enter the tech and construction industry where they are very much underrepresented - to reduce underemployment/unemployment. We are also committed to improving the lives of marginalized women and children through our social enterprise by creating ways to create financial independence and sustainability.

• Your skills will be used as an integral tool to help our organization fine tune our marketing message, brand identity, social media voice and overall marketing strategy to attract and maintain the ideal client base and market niche.