Lean Startup Business Strategy Development with Go to market strategy

Closed
ECS
ECS
Denver, Colorado, United States
Jessica Acosta
CEO
(3)
4
Project
Academic experience
120 hours per student
Student
Anywhere
Advanced level

Project scope

Categories
Market research Operations Product or service launch Marketing strategy
Skills
sales strategy target audience planning revenue stream environmental compliance key performance indicators (kpis) marketing strategies revenue forecasting marketing market research
Details

The main objective of this project is to develop a Lean Startup Business Strategy for ECS Digital, incorporating a comprehensive Go-to-Market Strategy. This approach focuses on rapidly bringing ECS Digital's digital platform to the construction industry, emphasizing efficient resource use, market validation, and iterative product development to meet the needs of environmental compliance management effectively.

Problem to be Solved:

Learners will address the challenge of creating a business strategy that allows ECS Digital to quickly adapt to market feedback, minimize costs, and reduce time to market. The strategy will need to identify key customer segments, validate the product-market fit, and outline scalable marketing and distribution channels.

Expected Outcome:

  • Customer Discovery and Validation: Identify and understand the primary customer segments for ECS Digital. Validate the product-market fit through customer interviews, surveys, and market analysis.
  • Minimum Viable Product (MVP) Development: Define and develop an MVP that addresses the core needs of the target audience, enabling early user feedback and iterations.
  • Go-to-Market Strategy: Create a detailed Go-to-Market plan that includes positioning, messaging, marketing channels, sales strategy, and key metrics for success.
  • Build-Measure-Learn Feedback Loop: Establish a framework for implementing the Lean Startup methodology, focusing on rapid cycles of product releases, measurements, and learning to refine and improve the business strategy.
  • Financial Model: Develop a lean financial model projecting startup costs, revenue streams, and profitability to ensure sustainability and growth.

By the end of the project, learners are expected to have crafted a Lean Startup Business Strategy that positions ECS Digital for successful entry into the construction industry market, equipped with an actionable Go-to-Market plan to achieve rapid growth and market adoption.

Deliverables

To successfully develop a Lean Startup Business Strategy for ECS Digital, including a Go-to-Market Strategy, learners will need to complete the following tasks:

  1. Market Research:
  • Conduct thorough research on the construction industry, focusing on environmental compliance needs, to identify target customer segments and market gaps.
  1. Customer Discovery:
  • Engage with potential customers through interviews and surveys to understand their pain points, preferences, and requirements.
  1. Competitive Analysis:
  • Analyze competitors in the environmental compliance space to identify opportunities for differentiation and positioning.
  1. Develop MVP:
  • Define the Minimum Viable Product (MVP) that addresses the core needs identified during customer discovery, ensuring it is feasible and viable for initial market entry.
  1. Validation Tests:
  • Design and execute validation tests to gather feedback on the MVP from potential users, using insights to refine the product.
  1. Go-to-Market Strategy:
  • Develop a comprehensive Go-to-Market plan, outlining the product positioning, marketing channels, sales strategy, and key performance indicators (KPIs).
  1. Financial Planning:
  • Create a lean financial model, including startup costs, revenue projections, and a break-even analysis.
  1. Build-Measure-Learn Loop:
  • Implement the Lean Startup cycle, planning for continuous iterations based on market feedback and performance metrics.
  1. Pitch Development:
  • Prepare a concise pitch outlining the Lean Startup Business Strategy, MVP, Go-to-Market plan, and financial model, to communicate the strategy effectively to stakeholders.
  1. Feedback and Iteration:
  • Present the strategy to mentors and industry experts, incorporating their feedback to refine and improve the plan.


Mentorship

Students will connect directly with the employer for mentorship and supervision throughout the Students will connect directly with us for mentorship throughout the project. We will be able to provide answers to questions such as:

  • Are there any bottlenecks we are currently aware of?
  • Which aspects of our operational processes work well for us? Which do we want to change?
  • Input on choices, problems or anything else the students might encounter..

About the company

Company
Denver, Colorado, United States
2 - 10 employees
Technology, Construction, engineering & trades, Environment

Environmental Consulting Services, LLC (ECS) is a privately owned company engaged in the development and implementation of stormwater management compliance. Located in Denver Colorado the firm has successfully performed along the Front Range, From Colorado Springs to Ft. Collins and Boulder with a concentration in the metro-Denver area.

ECS’s proactive approach to its projects is to facilitate compliance from the conception to the completion of the projects. We take holistic strategies taking in to account the financial, safety and schedule based/parallel goals of each project. Our dedication to clients helps us build and cultivate long-term relationships that often grow into enduring friendships.

ECS specializes in innovative answers and design solutions for stormwater and erosion control applications. Understanding the ever-changing needs of the industry, we pride ourselves on being able to provide reliable, versatile and cost-effective solutions, specific to every project while maintaining remarkable compliance. We have extensive knowledge and in-depth understanding of the Environmental Protection Agency (EPA) & the Colorado Department of Public Health & Environment (CDPHE) regulations.

The firm’s corporate philosophy is to maintain an entrepreneurial team and carefully select new opportunities. This allows for a healthy rate of growth to fulfill our objectives as a sustainable firm.

In the recent years and because of the inevitable increase in environmental enforcement of the National Pollutant Discharge Elimination System (NPDES) under the clean water act; ECS has concentrated on developing key strategies and relationships to achieve success in stormwater management and compliance. With more than 20 years of progressive project management experience in the construction industry. The firm has developed and administered several compliance projects and is recognized as one of Colorado leading StormWater Management and Erosion Control consultants.