The project aims to analyze how SMEs in Canada and the US respond to digital transformation and cybersecurity solutions offered by Talotic Inc. The focus is on understanding the financial risk factors, media influence, and economic trends that impact SMEs' decision-making processes. Students will explore how financial risks, such as bankruptcy and market perception, affect the adoption of digital services. Additionally, the project will assess how media coverage and market sentiment influence investment decisions. Finally, students will evaluate how economic conditions, like interest rates and funding access, impact SMEs' readiness to invest in technology solutions. This project provides an opportunity for students to apply financial analysis skills to real-world business challenges.

Identification of Financial Risk Factors

• Comprehensive analysis of how financial risk indicators, such as bankruptcy trends and relevant financial news, impact SMEs’ likelihood of adopting digital transformation and cybersecurity services.
• Insight into the risk profiles of target businesses, categorized by industry and growth stage, with a focus on mitigating barriers to service adoption.

Understanding the Role of Media and Market Sentiment

• Insight into how media coverage and market sentiment around digital transformation and cybersecurity influence SME investment decisions.
• Development of a framework for Talotic to monitor and respond to shifts in market perception that may impact client acquisition and retention.

Evaluation of Economic Trends and Funding Accessibility

• Analysis of current economic conditions, including interest rates and market movements, and how these factors affect SMEs' access to funding.
• Identification of economic conditions most conducive to SME investment in technology, helping Talotic target its solutions more effectively.

Deliverables

Comprehensive Financial Risk Report

• A report detailing key financial risks and trends, supported by data from bankruptcy reports, financial news, and industry-specific risk factors.
• Risk segmentation by industry and growth stage, with an assessment of how these factors may impact adoption of Talotic's services.

Media and Market Sentiment Analysis

• An analytical report on the influence of media coverage and overall market sentiment on SME decisions to invest in digital services, particularly in digital transformation and cybersecurity.
• Recommendations for Talotic on responding to media-driven shifts in market perception.

Economic Trend Impact Report

• An in-depth assessment of economic factors (e.g., interest rates, funding availability, inflation trends) affecting SME funding access and willingness to invest in digital services.
• Strategic insights to guide Talotic’s market positioning and service promotion based on economic conditions.

Presentation of Findings

• A comprehensive presentation summarizing key insights, conclusions, and recommendations from the financial analysis for Talotic’s leadership team. The presentation will include actionable insights and strategic advice tailored to Talotic's goals and market focus.