Pre-sale of SaaS Platform

Open
Justice Chatbot He / Him
CEO
(4)
4
Project
Academic experience
120 hours per student
Student
Anywhere
Intermediate level

Project scope

Categories
Market research Advertising Digital marketing Lead generation Marketing strategy
Skills
marketing strategies performance reporting social media target audience generative artificial intelligence marketing materials promotional campaigns marketing promotional materials project management
Details

The objective of this project is to generate early interest and commitment from clients, partners, and investors before the official launch of the SaaS platform. Building on the initial groundwork already completed, which includes the preliminary setup of the waiting list system and initial marketing strategy, this project will focus on refining and expanding these efforts. Key tasks include enhancing the marketing strategy, finalizing legal and operational setups, showcasing AI capabilities, and managing data collection for Large Language Model (LLM) training.

Deliverables

Marketing Strategy Document:

  • A comprehensive document outlining the marketing strategy for the pre-sale, including target audience, key messages, channels, and tactics.

Promotional Materials:

  • Social Media Graphics and Posts: A set of designed graphics and copy for social media platforms.
  • Email Newsletter Templates: Templates for email campaigns to engage potential users and provide updates.
  • Website Banners and Promotional Images: Banners and images to be used on the website to attract and capture interest.

Content Calendar:

  • A detailed calendar outlining the schedule for releasing marketing materials, promotional campaigns, and updates.

Pre-Sale System Setup:

  • Landing Page: A functional landing page for collecting pre-sale registrations and user interest.
  • Legal Terms and Privacy Policies: Drafted and approved legal terms and privacy policies related to the pre-sale.

Investor and Partner Engagement Plan:

  • A plan outlining strategies and materials for engaging with potential investors and partners, including pitch decks and meeting agendas.

Feedback and Performance Reports:

  • User Feedback Summary: A report summarizing feedback collected from early registrants and potential users.
  • Campaign Performance Report: An analysis of marketing campaign performance, including metrics and recommendations for optimization.


Mentorship
Domain expertise and knowledge

Providing specialized, in-depth knowledge and general industry insights for a comprehensive understanding.

Skills, knowledge and expertise

Sharing knowledge in specific technical skills, techniques, methodologies required for the project.

Hands-on support

Direct involvement in project tasks, offering guidance, and demonstrating techniques.

Tools and/or resources

Providing access to necessary tools, software, and resources required for project completion.

Regular meetings

Scheduled check-ins to discuss progress, address challenges, and provide feedback.

Supported causes
Peace, justice and strong institutions

About the company

Company
Canada
0 - 1 employees
It & computing, Legal, Technology

We are empowering legal service providers (legal startups, law firms, legal aid organizations and government institutions) with an AI-powered operation and customer service platform with readily available legal information [knowledge base] that streamlines their workflow, instantly handles large number of legal and non-legal inquiries concurrently, and expands their reach particularly in underserved and rural areas where traditional legal services are often out of reach.

The SDGs: Industry, Innovation, and Infrastructure, Reduced Inequalities, Peace, Justice, and Strong Institutions