Ptarium plans to boost brand awareness and engagement with a comprehensive digital marketing approach. The assignment requires students to analyze Ptarium's existing activities and find areas for improvement. They will create a comprehensive web strategy that combines social media, email marketing, and search engine optimization. The project enables students to apply classroom information in a real-world setting, ensuring that tasks are completed within a certain period while also learning useful insights into digital marketing techniques.

This project will result in a complete digital marketing strategy study and campaign plan, examining Ptarium's present efforts and recommending changes. The plan will incorporate particular digital channel techniques to achieve the desired results. Learners will report their results and ideas for implementation.