The main goal for the project is to increase visibility and interest in Brazily Fitness Inc.'s Brazily Dance program through the creation of engaging social media video content.

This will involve several different steps for the learners, including:

- Researching the target audience and understanding their preferences and interests.

- Brainstorming and creating video content ideas that showcase the benefits and uniqueness of the Brazily Dance program.

- Filming and editing the video content to be visually appealing and attention-grabbing.

- Developing a social media content calendar and strategy for posting the video content.

- Analyzing the performance of the video content and making adjustments based on engagement and feedback.

By the end of the project, learners should complete the following tasks:

- A series of engaging and high-quality social media video content promoting the Brazily Dance program.

- A social media content calendar outlining when and where the video content will be posted.

- An analysis report on the performance of the video content, including engagement metrics and feedback.

Final deliverables should include:

- All raw and edited video content files.

- A detailed social media content calendar.

- An analysis report with insights and recommendations for future video content creation.

Weekly calls to support students throughout project. Will share valuable experience in marketing I have gained as an entrepreneur that they can use for their careers. Access to tools and resources to make this project run smoothly and efficiently.