Instagram Marketing Strategy for 171 Electric Bike Co.
Project scope
Categories
Product management Graphic design Branding & style guides Illustration CommunicationsSkills
marketing strategies target audience brand awareness marketing instagram marketing sales innovation researchThe main goal for the project is to implement a comprehensive marketing strategy on Instagram for 171 Electric Bike Co. to enhance brand visibility, engage with the target audience, and drive sales growth.
This will involve several different steps for the students, including:
- Analyzing the current Instagram presence and engagement of 171 Electric Bike Co.
- Developing a content calendar and strategy for increasing brand awareness and visibility.
- Creating visually appealing and engaging content to showcase electric bikes.
- Collaborating with influencers and partners to reach a broader audience.
- Analyzing and optimizing marketing campaigns for better performance.
- Establishing 171 Electric Bike Co. as a reputable and innovative brand in the electric bike industry on Instagram.
By the end of the project, students should complete the following list of activities:
- An analysis of the current Instagram presence and engagement of 171 Electric Bike Co.
- A developed content calendar and strategy for increasing brand awareness and visibility.
- Engaging and visually appealing content to showcase electric bikes.
- Collaborations with influencers and partners to reach a broader audience.
- Analyzed and optimized marketing campaigns for better performance.
- Established 171 Electric Bike Co. as a reputable and innovative brand in the electric bike industry on Instagram.
Final deliverables:
- A comprehensive report detailing the analysis, strategy, content, collaborations, and campaign optimizations.
- A presentation explaining the research, strategy, and outcomes.
There will be 1 person from 171 electric Bike Company that will be your main point of contact, for all inquiries via, email, text, or conference call - whatever works best for the learners - they choose.
We will work to the learners schedule, when scheduling any weekly zoom calls, etc.
NDA's will be required., we use the ones on the Riipen platform.
Thank you
Scott Dunn - CEO
Supported causes
Affordable and clean energyAbout the company
The ebike industry is supposed to help consumers make smart choices about the environment thru alternate modes of transportation. The electric bike industry is the wild west where over 90% of imported ebikes are rebranded. Meaning you do not know the manufacturer which is important for the longevity of the product. Currently average ebike life is less than 500 hours and they cannot be repaired and end up in the landfill. That is why 171 Electric Bike Company was formed to do 2 things. Educate the consumer, and keep our ebikes out of the landfill. Our Company philosophy is 'Touch Green' our motto is 'Buy it once - Ride it for life"