Marketing Strategy Plan

Closed
Catering By Khatoon
Ajax, Ontario, Canada
Co-founder
(12)
3
Project
Academic experience
50 hours of work total
Student
Canada
Intermediate level

Project scope

Categories
Market research Marketing analytics
Skills
target market value propositions marketing strategies marketing research
Details

We want students to help us build a marketing strategy plan to grow and engage our target market:

The main questions we’d like students to help us answer are the following:

  • How do students currently perceive our brand and marketing, based on publicly available information about our company?
  • What channels should we utilize for promotion, including ones we are not currently using?
  • What budget is appropriate for advertising, given our goals?
  • How could our messaging be updated to better explain our value proposition
Deliverables

A report on how people perceive our company's brand and marketing efforts. We would like the report to include what channels we should utilize for promotion, what budget is appropriate for our goals, and how our messaging could be updated to better explain our value proposition. We also would like students to research our competitors.

Mentorship

Students will connect directly with the founder for help

About the company

Company
Ajax, Ontario, Canada
2 - 10 employees
Food & beverage

Here at Catering By Khatoon, great food is what we do. Over the years, Catering By Khatoon has created healthful, customized dining experiences that honor fresh and flavorful cuisine. Established in 2022 after years of experince. Contact us to find out how we can cater your next event, fill your fridge with delicious meals or teach you some secret recipes.