LevelUp - Wellness Education Campaign - Copywriter & Editor - Winter 2022

Closed
Anahana Wellness
Toronto, Ontario, Canada
Founder & CEO
(35)
3
Project
Academic experience or paid work
120 hours per student
Student
Canada
Intermediate level

Project scope

Categories
Graphic design Communications Project management Copy writing
Skills
copywriting newsletters blogs marketing research social media mental health search engine optimization auditing
Details

At Anahana, we aim to inspire individuals to be proactive in taking responsibility for their physical, mental and spiritual health by offering science-based educational content and solutions. You will work with the Anahana content and marketing team to write and edit the content on topics like yoga, breathing & meditation, sleep hygiene, healthy habits and much more. This would include producing new content, but also auditing and optimizing existing content.

Mediums through which our content is shared include website blogs, wikis, email courses and social media.

Interested candidates will:

  • Write blog articles, email newsletters/sequences, and other content pieces on assigned topics in a clean and well-polished manner
  • Help maintain a consistent voice/tone that aligns with the company brand
  • Review and edit existing content to help improve SEO content scores for website pages
  • Conduct research on Wellness and Mental Health Topics
  • Be comfortable working in a fast-moving startup environment
Deliverables

To accomplish this, we expect the student(s) will:

  • Write blog articles, email newsletters/sequences and other content pieces on assigned topics.
  • Assist with a social media video launch to promote our organization.
  • Evaluate recent successful user-generated campaigns, preferably in our sector.

Mentorship

There would be regular weekly meetings on Zoom, or other platforms as required. A senior manager would work closely with the students and help them learn the importance of user experience, SEO, cultural differences, and other important factors when producing wellness content for various types of users.

About the company

Company
Toronto, Ontario, Canada
11 - 50 employees
Science, Hospital, health, wellness & medical, Marketing & advertising, Media & production, Sports & fitness

Our mission is to provide practical Wellness education, skills, and tools for everyone, anywhere, at all times. As a pioneer Wellness EduTech Startup, Anahana Wellness combines ancient and practical wisdom with emerging research from the fields of neuroscience, and technologies such as machine learning to help you live a healthier, happier, and longer life. We understand that living a healthy lifestyle and finding balance can be easier said than done. That's why our goal is to meet you wherever you are in your life and to provide the resources, tools and support to meet your needs. With a focus on mental health, functional movement, and building healthy habits, we help you start with attainable and sustainable lifestyle changes that provide lasting benefit over time. We can all work together towards a world of wellness for all.