We are looking to develop a top-notch comprehensive and smart strategic marketing plan for our different customer segments we do target. Our company develops what is called "Bioink", which is the materials used to 3D bio-print human tissues and organs. This is useful for drug and cosmetics studies to replace testing on animals. Bioprinting also aims to treat or replace damaged human organs where there are no donors for saving a human life.

Product recognition is crucial to any business. Through promotional strategies, The GelMA company aims to promote the breadth and depth of the future capabilities of our bioink; OkaGel. Once the end users are aware of the endless possibilities of 3D bioprinting in the research and other applicable fields, the value of OkaGel will be appreciated. When promoting a niche product, it is crucial to target the right market segment that is able to utilize OkaGel for medical applications and scientific research. Below are the main Strategic Marketing Plan aspects targeted for prioritization by this project:

- Interactive/Online Marketing strategies.

- Search Engine Optimization Best Practices.

- Online Presence.

- Publicity/Public Relations.

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