Project Description: This project focuses on creating tailored marketing plans for two businesses: MTC Renovations, a new general contracting company, and Michael the Home Buyer, an established real estate investing/wholesaling business. For MTC Renovations, the students will analyze competitors and develop a comprehensive marketing plan from scratch, incorporating automation and AI tools for digital and direct mail efforts. For Michael the Home Buyer, the students will assess current marketing processes, with a focus on direct mail, and create a roadmap for improving digital marketing efforts and optimizing direct mail campaigns.

Expected Deliverables:

• A comprehensive marketing plan for MTC Renovations, including competitor analysis and recommendations for digital and direct mail campaigns
• A marketing assessment for Michael the Home Buyer, identifying areas for improvement in direct mail and digital marketing efforts
• A detailed roadmap for improving and optimizing marketing efforts for both businesses, incorporating AI and automation tools where possible
• A presentation summarizing the findings and recommendations

1. Clear communication: Provide clear project requirements and objectives, so the students have a solid understanding of what is expected from them. Provide any necessary background information, specific guidelines, or templates that will help them better understand the project's context and goals.
2. Availability: Make yourself available to answer questions, provide guidance, and offer feedback as needed. Establish a communication plan, including regular check-ins, to ensure students can reach you when they need assistance.
3. Timely feedback: Provide constructive feedback on the students' work during the project, helping them identify areas for improvement and highlighting their successes. This will allow them to learn from their mistakes and refine their deliverables to better meet your expectations.
4. Encouragement and motivation: Encourage the students by acknowledging their efforts and praising their achievements. This will help them stay motivated and engaged throughout the project.
5. Real-world context: Share insights into how the project's outcomes will benefit your business, giving the students a sense of ownership and purpose. This will make their work more meaningful and help them understand the real-world implications of their efforts.
6. Resources and tools: Provide access to any necessary resources, tools, or systems the students may need to complete the project, such as sample data sets, software platforms, or industry research.
7. Mentorship: Offer mentorship by sharing your expertise, industry knowledge, and professional experiences. This will help students gain valuable insights and skills that they can apply beyond the project.