The main goal for the project is to develop and implement a comprehensive social media strategy for SmartHomes. This strategy should focus on increasing brand awareness, engaging with potential customers, and showcasing the benefits of SmartHomes' smart home technology. The strategy should also include plans for content creation, platform selection, and performance measurement.

- Conducting a thorough analysis of SmartHomes' target audience and competitors on social media platforms.

- Developing a content calendar and strategy for various social media platforms, including Facebook, Instagram, and Twitter.

- Creating engaging and informative content, including posts, videos, and graphics, that align with SmartHomes' brand and messaging.

- Implementing a plan for community engagement and customer service on social media.

- Establishing key performance indicators (KPIs) and measurement tools to track the success of the social media strategy.

- Presenting a comprehensive social media strategy and implementation plan to the SmartHomes team for approval.

Final deliverables:

- A detailed social media strategy document outlining the goals, target audience, content calendar, and KPIs.

- A content calendar with planned posts, videos, and graphics for a specified time period.

- A presentation to the SmartHomes team outlining the strategy and implementation plan.

The student will be working closely with the founding team to ensure the access to any required ressources to complete the mission.