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Competitive Analysis - Skin Absorption Technologies for Skincare Products

Closed
Katarina Apet Style
Katarina Apet Style
Canada
Katsiaryna Apet
Katsiaryna Apet
Founder
(4)
3
Project
Academic experience
80 hours per student
Student
Canada
Intermediate level

Project scope

Categories
Fashion design Communications Market research Competitive analysis Marketing analytics
Skills
competitive analysis target audience report writing marketing market research research paragraphs innovation
Details

Katarina Apet Style and Image Consultant is in the process of complementing its services with a line of innovative cosmetics products utilizing the latest research on absorption technologies to enhance the effectiveness of topical formulations.


We need to have a better understanding of competitive skin absorption technologies and assess their awareness by the target audience.


This project will include:


  • Identification of our current competitors with product offerings with enhanced absorption
  • Identification of potential future competitors (eg. a large company in a similar industry that may enter the space)
  • The creation of a matrix identifying features of absorption technologies available on the market
  • A summary of 2-4 paragraphs describing our competitive advantages and disadvantages relative to the competition identified. This could be done in the form of a SWOT analysis.
  • Blogging on the competitive absorption technologies, their strengths and weaknesses.


We will give you access to organizational assets to support this project and suggest names of competitors to research.


Objective

We hope to gain a comprehensive understanding of the competitors in the absorption technologies space and how we can differentiate ourselves through our product/service offering.


Deliverables

The project includes the following activities:


Market Research on the competitive technologies;

Competition Analysis

Report Writing on marketing strategies

Marketing Strategies to build awareness of absorption technologies

Blogging on the absorption technologies benefits

Mentorship

I will provide at least 5 hours of supervision and mentorship, regular meetings will be scheduled to follow on progress and to provide feedback..

Supported causes
Good health and well-being

About the company

Company
https://www.facebook.com/KatarinaApetStyle/
Canada
0 - 1 employees
Apparel & fashion

As a personal stylist based in Montreal, my goal is to help you find your unique style and create a visual identity, which will bring out your individuality and charisma as well as ooze confidence and project the right image through the clothes and accessories you wear.
Services I offer include:
- Personal Shopping:
A shopping trip to picked stores based on your budget and taste, a customized selection of clothes that are right for you;
- Your Best Colours;
- The Silhouette Analysis:
Analysis of your body type and counsel on cuts, fabrics, and styles, suggestions of the kinds of accessories that will most flatter your shape;
- Style Discovery:
Counsel on existing styles as well as helping you shape your own personal style;
- Wardrobe Detox:
Analysis of the entire seasonal wardrobe; organization of the existing clothes in outfits; creation of a customized shopping plan;
- Photoshoot Styling: advice on style, accessories, make-up, hair, photoshoot concept;