Project Overview: Enhancing The LabyrinthLady’s Online Store Presence

Minerva Innovations Consultancy, operating as The LabyrinthLady, seeks to optimize its online store presence on platforms such as Amazon, Etsy, and other e-commerce channels, with a focus on marketing and increasing sales of its three books and multiple labyrinth-themed gifts.

Current Challenge:

As a niche business, the key challenge is improving SEO and visibility to attract and retain customers, ultimately driving higher sales.

Project Goal:

The project aims to:

• Increase sales
• Streamline inventory management
• Optimize product listings for better visibility and appeal
• Enhance customer engagement and satisfaction
• Create product bundles

Approach:

Learners will assess current operations, analyze data, and apply their e-commerce expertise to recommend and implement targeted improvements that align with best practices in digital retail.

Learning Opportunity:

This project provides hands-on experience in:

• Digital marketing strategies to boost online visibility
• Data analysis for informed decision-making
• User experience (UX) design to create a seamless and engaging shopping experience

Student Learning Objectives

By the end of this session, students will be able to research and offer suggestions to improve Amazon, Etsy and other online stores:

For Example

1. Optimize Product Listings on Amazon

1.1. Create keyword-rich, descriptive product titles that highlight the product’s purpose and key benefits.

1.2. Write bullet points that effectively communicate the product's key benefits, materials, unique features, and gift potential.

1.3. Craft product descriptions that tell a compelling story, emphasizing how the product enhances mindfulness and relaxation.

1.4. Select and utilize high-quality product images, including infographics and lifestyle photos, to showcase the product in use.

1.5. Develop Enhanced Brand Content (A+ Content) to provide rich visuals and additional product details (if eligible).

2. Create and Promote Product Bundles on Amazon

2.1. Design product bundles that combine complementary items, for example:

• Mindfulness Kit: Labyrinth + Guided Journal + Aromatherapy Candle.
• Spiritual Gift Set: Labyrinth + Affirmation Cards + Crystals.
• Travel Meditation Set: Pocket-Sized Labyrinth + Noise-Canceling Earbuds + Gratitude Journal.
• 2.2. Highlight the value of bundles by emphasizing cost savings and convenience.
• 2.3. Create compelling images that display all bundled items together to enhance perceived value.
• 2.4. Set competitive pricing for bundles, offering a slight discount compared to purchasing items separately.