Field Sales & Marketing Project

Closed
ArcPro Media Inc.
Oakville, Ontario, Canada
Business Development Manager
(53)
4
Project
Academic experience
80 hours per student
Student
Canada
Intermediate level

Project scope

Categories
Communications Market research Digital marketing Sales strategy Marketing strategy
Skills
sales process setting appointments sales performance metric marketing scheduling sales strategy
Details

In the sales project, students will actively collaborate with Studental's sales team to understand the sales process, contribute to sales strategies, and work on increasing student enrollment in the dental coverage program. The aim is to improve the effectiveness of sales efforts and achieve measurable growth in student participation.

Deliverables
  1. Sales Process Understanding: Collaborate with the sales team to gain a comprehensive understanding of the student enrollment process, including key touchpoints and challenges.
  2. Student Interaction: Engage with students, providing information about Studental's dental coverage and addressing queries to promote understanding and trust.
  3. Sales Strategy Contribution: Contribute ideas and strategies to improve the efficiency and effectiveness of the sales process, aiming for increased conversion rates.
  4. Appointment Scheduling: Assist in scheduling appointments for students interested in dental checkups, ensuring a smooth transition from inquiry to enrollment.
  5. Performance Metrics Analysis: Evaluate the success of sales efforts by analyzing key performance metrics, allowing for data-driven adjustments and improvements.


Mentorship
  1. Project Guidelines: Clear and comprehensive guidelines outlining project goals, expectations, and specific tasks for both digital marketing and sales projects.
  2. Training Sessions: Workshops and training sessions to familiarize learners with relevant tools, technologies, and industry best practices in digital marketing and sales.
  3. Mentorship: Assign experienced mentors from ArcPro's team to guide and provide ongoing support to learners throughout the project duration.
  4. Feedback Mechanism: Regular feedback loops, including milestone reviews and constructive feedback on completed tasks, ensuring continuous improvement and alignment with project goals.
  5. Resource Access: Access to resources such as design assets, marketing materials, and relevant data to facilitate the completion of tasks.
  6. Collaborative Environment: Foster a collaborative environment where learners can interact with each other, share insights, and seek assistance, enhancing the overall learning experience.
  7. Q&A Sessions: Scheduled question-and-answer sessions to address any uncertainties or challenges learners may encounter during the project.
  8. Performance Recognition: Acknowledge and recognize outstanding contributions, fostering a positive learning environment and motivating learners to excel in their projects.

By providing a structured framework, guidance, and a supportive learning environment, ArcPro aims to empower learners to successfully complete their projects and gain valuable real-world experience in sales & marketing.

Supported causes
Good health and well-being

About the company

Company
Oakville, Ontario, Canada
2 - 10 employees
Marketing & advertising

ArcPro Media Inc. is a boutique digital marketing agency that specializes in building functional websites and applications for businesses. Our background is in servicing the dental industry, however, we have grown through referrals with non-dental clients, consisting of small and medium-sized businesses from a variety of industries (healthcare, home renovations, technology, real estate, etc.). We aim to build websites with careful thought on user experiences, functionality, increased conversions, and a balance of beautiful design layouts and SEO-rich content to help drive site traffic into conversions.