Product Launch Strategy

Closed
YLE Education
Coquitlam, British Columbia, Canada
Ohoud A.
Manager
(8)
3
Project
Academic experience
50 hours per student
Student
Anywhere
Intermediate level

Project scope

Categories
Market research Product or service launch Sales strategy Marketing strategy
Skills
market size go-to-market strategy marketing new product development commercialization
Details

We want to expand our product offering with a new design. We need insights to help anticipate the ramp-up to commercialization and the best approach to go to market successfully with our new product. Initial questions to brainstorm include, but are not limited to:

1. Where in the world is the best place to launch for early success? Should we just default to launching where we live? What is the total market size for this opportunity?

2. With whom should we partner to market and spread the word?

3. Who are our closest competitors and how do we differentiate ourselves?

4. How do we establish our brand: Build awareness, acquire customers, and defend any early success?

We are looking to gain alternative perspectives on potential marketing tactics and better understand the current competitive market.

Deliverables
No deliverables exist for this project.
Mentorship

Direct one to one mentorship and supervision

About the company

Company
Coquitlam, British Columbia, Canada
2 - 10 employees
Education

We provide software for therapists and parents of children with special needs.