Website Development for a New Orthotic! Build from the Ground Up! Exciting!

Closed
Premier Orthotics Lab
Burlington, Ontario, Canada
Zahara Kassamali
CEO and Founder
(11)
3
Project
Academic experience
100 hours per student
Student
Canada
Intermediate level

Project scope

Categories
Marketing strategy Information technology
Skills
orthotics master of business administration (mba) marketing needs assessment search engine optimization web development mailchimp wordpress selling techniques mentorship
Details

Positions available: a team of three students

We would like a new website for our organization. We aren’t sure which platform we would like for it to be built on, but we have an idea of what we

F3 is a new type of Orthotic that helps to alleviate pain from Plantar Fascitis, Knee Pain, Back Pain, Foot Pain, and Bunions. We want to market this orthotic to end consumers and ask their practitioner for it ultimately driving business to Premier Orthotics Lab. This is a new angle at selling orthotics!

Website Requirements:

  • WordPress Website (or another platform that we could use that is SEO friendly)
  • Contact Form
    • First Name
    • Last Name
    • Email
    • Phone
    • Drop down menu - How can we help you today?
    • Add I am not a robot feature
  • API integration from website to mailchimp
    • Ideally we would like to have trigger emails set up. For example, if someone wants more information about what we do it would automatically add them to mailchimp and then send them an email.
  • Set up SEO plug-in
  • Ability to Embed Videos

Students should be prepared to:

  • Conduct a needs analysis to determine which platform is most suitable.
  • Create a design proposal including mock-ups, budget, and timeline.
  • Build a fully-functioning website.
  • Provide training on updating and maintaining the site.

What You Can Expect From This Project:

  • Mentorship from a Marketing Expert. Zahara has her MBA from Cornell and has over 15+ years of experience in marketing. Learn more about Zahara
  • This project is extremely hands-on and will provide an incredible experience for those looking to get tangible experience building websites.

We look forward to meeting you!

Primary contact: Zahara Kassamali, zk38@cornell.edu

Deliverables
No deliverables exist for this project.
Mentorship

What You Can Expect From This Project:

  • Mentorship from an Entrepreneur with a wealth of experience in building businesses from the ground up.
  • This project is extremely hands-on and will provide an incredible experience for those looking to get tangible experience building websites.

About the company

Company
Burlington, Ontario, Canada
0 - 1 employees
Hospital, health, wellness & medical

PREMIER ORTHOTICS LAB, more commonly known in the industry as POL, has been designing, engineering and manufacturing the highest quality innovative custom Orthotics for over 10 years.