Market Research and Innovation Strategies Particular to Seniors

Closed
Seasons Retirement Communities
Oakville, Ontario, Canada
director
(5)
3
Project
Academic experience
80 hours per student
Student
Anywhere
Intermediate level

Project scope

Categories
Market research Sales strategy Marketing strategy
Skills
training problem solving communication
Details

With seniors living longer and the demographic of seniors increasing seniors have many options to choose from for living solutions, from services coming into their own home and apartment, retirement living communities. We are seeking a presentation on best practices and innovative strategies to introduce retirement living to seniors that can entice seniors to consider making a move.

This project will include research on the local areas in Alberta where our communities are to determine a competitive analysis and introduce marketing opportunities. Looking for innovative ideas from students on attracting seniors and what the current interests and needs and expectations of seniors are. This is flexible based on discussion

Deliverables
No deliverables exist for this project.
Mentorship

The Director can present information on Seasons and field any questions relating to current market stragegy. Weekly or bi-weekly zoom calls to review progress if needed.

About the company

Company
Oakville, Ontario, Canada
51 - 200 employees
Hospital, health, wellness & medical

High growth Canadian company owning and operating 21 retirement communities across Ontario and Alberta.
Residences offer exceptional customer service, emphasizing quality care, cuisine, and active lifestyle.
Multiple service and care options are available, with the flexibility to accommodate independent living, assisted living, memory care, and everything in-between.