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Market Expansion Research

Closed
Animal Care Systems, Inc.
Animal Care Systems, Inc.
Centennial, Colorado, USA
Teresa McKernan
Director of Marketing, Animal Care Systems, Inc.
(1)
3
Project
Academic experience
100 hours per student
Student
Anywhere
Advanced level

Project scope

Categories
Market research
Skills
product analysis teamwork sales & marketing research marketing & advertising
Details
We are ready to take our business to the next level. Presently we only exist in one market but it’s time to grow!  Our company requires some assistance is assessing our customer landscape outside of our current territory.  We want to learn more about customer’s expectations and behaviours in suggested new regions. It is important for us to stay up to date on industry standards to ensure that we research new locations fully and completely before choosing to enter. We have some ideas of where we would like to go but we need to make sure that we consider all available options before making a decision.

Our specific need is an outline of our industry’s expansion opportunities through a location analysis. This report should include an optimal location recommendation list. 

To consider: which markets align with our current one? Where are there buyers that we have yet to reach? What are the pros and cons to expanding our operations? What potential competitors exist in new locations? What legal protocol will need to be considered?

We would like this to be partnered with some primary data collection; surveys and research into our present and future consumer to gather insights into buying behaviours and expansion expectations. These should supplement the location recommendations.

Deliverables
No deliverables exist for this project.

About the company

Company
https://animalcaresystems.com/
Centennial, Colorado, USA
51 - 200 employees
Science

Animal Care Systems manufactures the only motor-free rodent caging system in the industry. Combining “twice the mice” density with our unique carousel design, our caging provides a microenvironment that is free of noise, vibration and ultrasound, creating a variable-free environment. We have established a stellar reputation for our superior customer service and product support.

Our Mission
To provide innovative rodent caging systems that save energy and protect animals, their caretakers and the environment.

Our Company
Established in 1997, Animal Care Systems is the first caging systems company in the industry founded by a veterinarian with experience in directing AAALAC-accredited animal care and use programs. Dr. Germain Rivard’s experience with animal facility planning, design and management produced the construction of the first Gene Transfer Technologies Training Center and Rodent Barrier Facility for genetically altered mouse colonies.