We are looking to gain a better understanding of our target market to ensure we are positioning ourselves in the right segment, offering effective benefits, and creating the best marketing messages.

We hope to gain a comprehensive understanding of our target market and how we can better satisfy their needs. Furthermore, we would like recommendations on how to improve our positioning, brand, and products to better suit the market.

To accomplish this, you could focus on providing:

• A complete analysis of our current offerings, our target market, and the positioning of our brand.
• Conducting empirical interviews and/or questionnaires for feedback on our brand, product, service, etc.
• Executing further market research to develop a comprehensive report of our target market.

Minimum level of supervision and mentorship.